What's the secret behind building a multibillion-dollar business empire that has instant name recognition? You might think it depends on a CEO who's ruthlessly competitive and drives company workers relentlessly. Well, Jim Sinegal isn't your typical CEO, and Costco, the business he founded, is not your typical store.
While it may be unorthodox, nobody could say Sinegal's business strategy isn't working. About 45 million shoppers visit Costco, and for some of them the experience borders on...Full Story