Does Premium Vodka's Taste Live Up to Its Price Tag?

Are you a vodka snob? Do you routinely buy a pricey brand over a less expensive one? If so, you're part of a growing trend. "20/20" wanted to see what all the fuss was about … so we conducted a little test. It's 6:30 p.m. in New York City's Times Square, typically happy hour, but not for our six subjects, who were all part of a little experiment conducted in the summer of 2005. The participants ranged in age from 21 to 40 years old, the prime cocktail-drinking demographic. The laboratory was...Full Story
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