It started with Perrier. Somehow, a French company convinced people it's cool to buy bottled water. Today, Evian has surpassed Perrier in sales and now it's the chic French water of choice. Why? It costs about 5 bucks a gallon! Why do people pay so much for something they can get virtually free?
If they're not buying Evian, they buy Aquafina and Dasani and the dozens of new brands that are jumping into this billion-dollar business, including bizarre ones like Venus, the Water for Women,...Full Story