"Is this the lowest form of reality TV? Yes," said Fuhrman, who said he is a paid consultant for Fox. "What kind of people would do this? I have no idea, but I have no respect for anybody who would engage this man in anything but a knife fight."
Goldman's sister, Kim Goldman, has launched a family Web site, www.Dontpayoj.com, which lists the addresses, phone numbers and Web sites of Fox broadcasting, publisher Harper Collins, and Regan's self-titled imprint. It also asks viewers to sign an online petition to stop Fox from broadcasting the interviews with Simpson later this month.
"The fact that he still has the ability to seep into my living room and now onto our bookshelves just touches me in a place that I didn't think I'd ever have to be worried about … very sad to me," she told ABC News. "Very sad to me."
Washington Post media critic Howard Kurtz said the public is as fed up with Fox and publisher Judith Regan as they are with Simpson.
"What has appalled people about this latest O.J. spectacle is that Rupert Murdoch is paying a man who most of the country believes to be a murderer to come on the air and pretend that he's making a confession while clinging to the fictional fig leaf that he's innocent," Kurtz told ABC News.
"When network journalists interviewed the likes of Timothy McVeigh and Saddam Hussein, they weren't pretending to be something other than what they are, and they weren't getting media money for a book deal," he said. "It's the sheer disingenuousness of the arrangement with Simpson that seems beyond the pale."
In a promotional release from HarperCollins, Simpson is quoted as saying, "I'm going to tell you a story you've never heard before, because no one knows this story the way I know it.
"It takes place on the night of June 12, 1994, and it concerns the murder of my ex-wife, Nicole Brown Simpson, and her young friend, Ronald Goldman," Simpson said. "I want you to forget everything you think you know about that night, because I know the facts better than anyone."
But the release goes on to say that the book will provide "for the first time ever, a bone-chilling account of the night of the murders in which Simpson pictures himself at the center of the action."
But it also has what Dunne calls the "shabby" factor.
"This case had everything," Dunne told ABC News. "It had interracial romance, it had wealth, Rolls Royces, red-brick mansions, beautiful, beautiful kids. … I mean it. It had all the stuff that made it absolutely riveting news for a year. It was the front-page news, one of the longest front-page news stories ever, in American. But there's always been something shabby and cheap about the story. And … the shabby and the cheap comes from O.J."
Yale Galanter, Simpson's personal attorney, did not return calls for comment.
Daniel Petrocelli, who represented the Goldman family in the 1997 civil wrongful death lawsuit against Simpson -- in which a jury found him responsible for the deaths and he was ordered to pay $33.5 million to the victims' families -- was equally skeptical of Simpson's motives.
"There is no innocent explanation for writing this book," he said. "It's a form of creeping confession. I read several years ago that he made a statement, 'Well, if I did it, I did it because I loved her.' ... I think that Simpson has come to reckon with the fact that everybody knows that he did it, so he might as well try to sell some books."
Additional reporting by Chris Francescani, ABC News Law & Justice Unit