Also, there is the fact that celebrities give you a different (limited) kind of access when you ask for an interview for online versus print. And as long as celebrities have egos (imagine that), they'll still cherish that magazine cover shot, the sit-down cover story interview, and that beautiful spread inside.
From a consumer standpoint, I still marvel at gorgeous covers, like the one of Kate Hudson on Harper's Bazaar, which I actually bought. Sometimes, I just need that tactile experience. I think of this, the February 2010 cover of Latina, for which my mentor Mimi Valdes sat down with Jennifer Lopez – someone she has developed a relationship with over the years and it shows in the writing. I consider this to be one of the most memorable interviews the superstar has ever done. And trust me – when you're as media savvy as J.Lo, it takes a pro to get something fresh and meaningful out of her, something she hasn't just said using different words to everyone.
Kids, if you want to do this for a living, take notes. There's something to what these magazine people have built.