A Sneak Peek of Mexican Designer Rolando Santana's Ocean-Themed NYFW Show

“The glamour and the photo shoots and all that… that’s just the icing on the cake,” he says. “But the reality of it is that you’re running a business, and you should treat it as such.”

When asked how he feels now, Santana admits he feels very nervous as his show draws closer. Rightfully so -- there’s a lot to take care of, like making sure that every piece is perfectly made, and fitting as many models as he and his team can before the show.

The designer’s invitation-only Spring Summer 2013 Collection show takes place tonight at NYC’s Eyebeam Studio and will feature a painting by Brooklyn-based artist Ran Ortner as its backdrop – the piece is called “Open Water No. 24” and depicts the ocean.

One more look at Santana’s clothes and it’s clear who his target is. 

“I want them to feel their best and I think that, aside from being a strong woman and confident… there’s also that softer feminine side to every woman that I always like to address when I’m designing,” he tells me.

Like the sea.

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