Originally Idle No More started as a series of teach-ins, but soon, it became evident to the founders that social media was a necessary tool for further growth, and volunteers were chosen to specifically curate the movement's online presence.
One of the founders of the Latino solidarity Facebook group had a similar experience.
"I never saw Facebook as being useful. But now that I'm in the Idle No More movement, it has become indispensable," said Ingrid Flores.
On Friday, a picture of a young boy in an Andean hat and vest, who took part in an Idle No More protest in London, went viral on Facebook, with over one thousand shares in under 18 hours. He holds a sign that reads, "In defense of our people. From Canada, to Chile, to the Amazon, to the Andes, to everywhere on our continent."
Flores hopes that viral images such as these will get more Latinos to realize the importance of the Idle No More movement.
"Latinos need to know that this is the most important issue that is facing our time and we cannot sit idly by allowing Bill C-45 to be signed into law," Flores said. "We all live in treaty lands. If the bill passes we are all affected."