Summer Hit Movie Surprises Everyone Except Mexicans

Latinos in the U.S. are loyal moviegoers, even though they still don’t see themselves in leading roles on screen, recent Nielsen study found.

That same study found going to the movie theater seems to carry a particularly positive cultural significance for Latinos. Members of that group were considerably more likely than non-Latinos to view movie-watching as a way to spend time with their family and friends.

The last time a Latino actor won a best actor Academy Award was in 1950, when Jose Ferrer took the prize for his role in “Cyrano de Bergerac.” No Latina actress has ever won an Oscar for best actress.

Given the size of the Latino movie audience and the popularity of films like “Instructions Not Included,” that’s statistically likely to change soon.

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