New Approaches Emmy Award


Entry Number: 143
Entry Category: New Approaches: Arts, Lifestyle & Culture
Title of Broadcast/Webcast: ABC News Digital
Title of Story or Report: 2011: The Year
Running Time: NA
Production Company: ABC News Digital
Date content was originally aired / available for viewing (must be 2011): December 19, 2011
Original URL (if applicable): http://abcnews.go.com/US/fullpage/2011-year-in-review-15172171
Additional Material: NA
Essay: What a year.

ABC News Digital faced a challenge as a truly extraordinary year drew to a close: how to sum it all up?

The solution?  Our team created a storybook exploration of the most memorable moments of the year, inviting users to navigate a powerful combination of narrative storytelling, descriptive imagery, and compelling, original video – all done in only a way that the digital space allows, covering:

-Heroes
-Disasters
-Film
-TV
-Hall of Shame
-Breakout Stars
-Fashion
-Romance
-Trials & Tribulations
-Revolutions
-Lives Lost
-Barbara Walter’s Most Fascinating

Further extending the interactive experience, our team also created a unique destination page for all 2011: The Year content.

Through a series of engaging stories in our exclusive photo & list story format, blogs, and original digital video, we covered:

-Top 9 Legal Cases
-Top 5 Worst Trends
-Top Political Scandals & Exclusive Investigations
- Top 5 Annoying Celebrity Couples
-Top 11 Scandals
-Great Films, TV Moments & Breakout Stars

In each effort, we engaged the social space – sharing viral stories, soliciting audience votes, and user-generated feedback. 

It’s novel, inventive, engaging – and, yes, even fun – tackling both the serious news subjects that defined an incredible year and the amusing stories that both baffled and entertained us.

ABC News Digital submits “2011: The Year” for a 33rd Annual Emmy Award in the category of New Approaches: Arts, Lifestyle & Culture and kindly thanks you for your consideration.