|Entry Category:||New Approaches: Arts, Lifestyle & Culture|
|Title of Broadcast/Webcast:||ABC News Digital|
|Title of Story or Report:||2011: The Year|
|Production Company:||ABC News Digital|
|Date content was originally aired / available for viewing (must be 2011):||December 19, 2011|
|Original URL (if applicable):||http://abcnews.go.com/US/fullpage/2011-year-in-review-15172171|
What a year.
ABC News Digital faced a challenge as a truly extraordinary year drew to a close: how to sum it all up?
The solution? Our team created a storybook exploration of the most memorable moments of the year, inviting users to navigate a powerful combination of narrative storytelling, descriptive imagery, and compelling, original video – all done in only a way that the digital space allows, covering:
-Hall of Shame
-Trials & Tribulations
-Barbara Walter’s Most Fascinating
Further extending the interactive experience, our team also created a unique destination page for all 2011: The Year content.
Through a series of engaging stories in our exclusive photo & list story format, blogs, and original digital video, we covered:
-Top 9 Legal Cases
-Top 5 Worst Trends
-Top Political Scandals & Exclusive Investigations
- Top 5 Annoying Celebrity Couples
-Top 11 Scandals
-Great Films, TV Moments & Breakout Stars
In each effort, we engaged the social space – sharing viral stories, soliciting audience votes, and user-generated feedback.
It’s novel, inventive, engaging – and, yes, even fun – tackling both the serious news subjects that defined an incredible year and the amusing stories that both baffled and entertained us.
ABC News Digital submits “2011: The Year” for a 33rd Annual Emmy Award in the category of New Approaches: Arts, Lifestyle & Culture and kindly thanks you for your consideration.