“We need to do what America has always been known for – building, innovating, educating, making things. We don’t want to be a nation that simply buys and consumes products from other countries. We want to create and sell products all over the world that are stamped with three simple words: Made in America.” – President Barack Obama, December 7, 2010
The challenge seemed simple enough: amidst recession and record-high unemployment,
-What if Americans committed to buying American products?
-What would it take for U.S. businesses to add additional shifts or hire more?
-What impact could buying American really have on the economy?
The ABC News Digital team, working in close coordination with World News with Diane Sawyer, developed deeply immersive and informative interactive content, including:
-a comprehensive, coast-to-coast U.S. map, listing purveyors of American-made goods from automotive to footwear, jewelry to textiles in each state w/printable list & resource guide
-3-room virtual view of living room, kitchen, and bedroom featured on-air and consisting entirely of Made in America products
-quizzes testing user knowledge of which well-known products are really Made in America, the history of the American car, and which percentage of your car is Made in America
-a Made in America landing page featuring user-generated video responses, gift guides, and photos
Viewers engaged on ABCNews.com – commenting, uploading video, seeking out Made in America goods listings, and asking for their businesses to be listed.
In a time of strife and hardship, many said they felt empowered to do something – an actionable impact made real by digital extensions that could not have been imagined let alone created just a short while ago.
Made in America is storytelling in action -- an engaging intersection of innovative broadcast television extending into the digital space, and respectfully submitted for your consideration in the category of New Approaches: Current News Coverage.
|
