Goldline
  • Goldline

    Authorities in Los Angeles and Santa Monica have opened an investigation into Goldline International, a company that weaves its sales pitches into broadcasts by popular conservative political personalities, including Fox host Glenn Beck and two former presidential candidates, to sell hundreds of millions of dollars in gold. Beck's face is prominently featured on the website and in a video for Goldline products. Disgruntled customers told ABC News they wound up owning gold coins that were worth far less than their original purchase price.
    Goldline
  • Goldline

    Goldline's web site includes a testimonials page with links to Goldline ads voiced by Glenn Beck, Mike Huckabee, Mark Levin, Laura Ingraham and Fred Thompson, among others.
    Goldline
  • Goldline

    In a direct pitch from a Goldline sales associate over the phone, one recently told a caller, "Now just so you know, Glenn Beck is a client here. He's been with us several years." Goldline runs commercials like the one above on Glenn Beck's daily talk show and elsewhere on television.
    Goldline
  • Goldline

    On its web site, Goldline says, "For 50 years, Goldline International has served precious metals investors and collectors with a full range of products, including gold, silver and platinum coins and bars, numismatic and collectible coins, and rare currency."
    ABC News
  • Goldline

    Joe Kismartin of suburban Detroit, 63, contacted Goldline to make a purchase after hearing about the company on television. He said he spent $5,000 on gold coins after he claimed a salesman pressured him to buy gold coins, not the bullion he had seen in Goldline commercials. "I wanted to go bullion, I didn't want coins," he said. "I told the gentleman I don't want coins. He said I got the deal here, the special deal, I got Swiss coins. He more or less talked me into buying the coins."
    ABC News
  • Goldline

    When Joe Kismartin took his Goldline coins to a local coin shop, he was told his $5,000 purchase was worth just over $2,900, a loss of $2,100. "You know, I'm living month to month," said Kismartin. "That's a big loss."
    ABC News
  • Goldline

    Zoanne Martz of Sacramento bought $13,000 of gold coins from Goldline, each priced at $250, three years ago. Recently laid off, she tried to sell the coins, but learned she could only get $207 back per coin, despite the fact that the price of gold has almost doubled since she bought the coins.
    ABC News
  • Goldline

    Adam Radinsky, a deputy city attorney with the Santa Monica City Attorney's office, said his office has launched what he described as a joint investigation with the Los Angeles County District Attorney's office into Goldline. The probe is in its early stages, Radinsky said, and it is looking into more than 100 complaints about Goldline and one other Santa Monica, California-based company, Superior Gold Group. "There are two main types of complaints we're seeing. One is that customers say that they were lied to and misled in entering into their purchases of gold coins," he said. "And the other group is saying that they received something different from what they had ordered." Lawyers for Superior declined to comment on the investigation.
    ABC News
  • Goldline

    Congressman Anthony Weiner, a New York Democrat, told ABC News his office has conducted an investigation into Goldline's sales practices. He called the relationship between Goldline and conservative talk shows an "unholy alliance," and said viewers should be told "there's a dumb way and a smart way to buy gold." Weiner said Goldline pressures consumers into purchasing coins instead of pure gold, which he called a "rip off."
    ABC News
  • Goldline

    Goldline, based in California, told ABC News in a statement that it acts on any customer complaints immediately, and that the proof of its commitment to customer satisfaction is a top rating from the Better Business Bureau. A spokesman for Glenn Beck also cited Goldline's A plus rating from the Better Business Bureau. "We expect our advertisers to treat our audience well," said Josh Raffel. "Goldline has met that standard before and we expect any issues that our listeners have to be addressed swiftly and appropriately, even if complaints only represent a small percentage of overall orders."
    ABC News
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