Toyota's President Tries to Save Face with Bows, Apology

Loss of face and shame are powerful forces in Japanese society, and during Friday's hastily called Toyota press conference, CEO Akio Toyoda bowed repeatedly as he apologized for the car company's many product recalls and safety problems. Toyoda said he was sorry in Japanese and then sent a message to consumers worldwide in English. "I am a little bit worried that while they are driving they feel cautious," said Toyoda. "But believe me, Toyota's cars are [safe] and we're trying to [improve] our...Full Story
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