Working Wounded Blog: Tough Guys Finish Last

Mobile billboards, pop-up ads and product placements in movies and TV -- brand advertising today is beyond ubiquitous. Don't believe me? Then sort around inside your own head to see how many jingles are lying around just waiting to terrorize you. My latest tormentor is "Armor hot dogs, what kind of kid eats Armor hot dogs, fat kids, skinny kids, kids who climb on rocks, tough kids …" Recently, a study on brands broke through the clutter for me. And I believe that anyone who is serious about...Full Story
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