When a public relations professional I know in North Carolina was just starting out, she made a whopper of a mistake: She messed up a client's phone number on a press release.
But it wasn't just any mess-up or any wrong number. The client, a meat processing company, had hired the rookie publicist's firm to promote a toll-free number that customers could call for recipes and coupons. Unfortunately, our budding young publicist got the prefix wrong.
"The phone number listed on the press release...Full Story