At Steve and Barry's, Fashion Isn't a Luxury

Their offices don't exactly say CEO. They scream "cheap," complete with couches from Prevor's parents' basement.

"Waste" is a curse word to Steve and Barry. This could explain why every time the CEOs -- arguably worth millions -- go on the road, they fly coach and stay at a Motel Six.

True to that philosophy, the two CEO's share a fax machine. Their 50 employees share a single printer. And if they have a pizza party, employees pay for it.

The office is full of recent college graduates who often can't understand why their bosses have to be so cheap.

"There was a discussion in our office recently, and there were a number of employees saying, you know, you're crazy. Let's raise the price from $8.98 to $8.99, it's only a penny and we'll make more than a million dollars from this," said Shore. "And we thought long and hard and we said, you know what, it's a little worse for our customers. They'd rather pay $8.98 than $8.99. ... We were trying to figure out how to get to $8.96!"