Take the seat belt extenders.
"Where would you buy something like that? It's hard to think about where you would buy something like that," Tubin said. "It's a really interesting assortment of things that are tough to find out there for people who need them."
For Casual Male in particular, he said, it allows the company to gain more wallet share from its existing customers, and it gives them access to the female customer base. Tubin also gives them credit for improving the Web site and said it was a great purchase for the company at the time.
"In retail, being unique and different is one of the most important things you can do," Tubin said. "So to the extent that they offer things to their customer that the customer can't find anywhere else, that's a major plus for them."
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