Tired of Paris and Britney? You're Not Alone

But many crave the limelight for good reason. Unlike Depp, they don't have a steady stream of projects keeping them in the public eye. Rather, they rely on media attention to keep them relevant--and famous.

Take The Hills' best friend-turned-best enemy Heidi Montag, who lands at No. 10 on our list. With both her music and fashion forays proving flops, she has managed to parlay her on-again-off-again relationships and outings with MTV co-star Lauren Conrad and bad boy beau Spencer Pratt into tabloid-worthy fodder. (Had we expanded our list, Pratt would have ranked No. 12).

"Heidi and Spencer have turned overexposure into an art form," says In Touch Editor-in-Chief Richard Spencer, who marvels at the flashbulb-focused lovers' vast numbers of petty feuds and photo ops.

Levine agrees. "Heidi and Spencer are the ones that really understand, more than anyone else, what it takes," she says. "They're unabashedly unashamed about being completely overexposed." And their reward for it: Still more exposure.