The ads of 2007: From ad-mirable to ad-dlebrained

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Best use of music:Coca-Cola

It's hard to beat Coca-Cola kofor its feel-good music. The company that brought us the ditty, "I'd like to buy the world a Coke," kept up — and updated — the tradition this year by mixing catchy music with video game-like animation in an ad that got such high-profile airings as on American Idol and the Super Bowl.

The song Give a Little Love is the theme in an upbeat ad designed with the look of the video game Grand Theft Auto. A tough-looking guy does good deeds — such as nabbing a purse snatcher and giving money to a street musician — to lyrics such as "You give a little love and it all comes back to you." Agency Wieden & Kennedy created the ad and licensed the music from writer and singer Paul Williams.

Best 'green' ad:GE Ecomagination

Eco-friendly and super-sweet — what more should a green ad be? OK, maybe talk about a product with substance, but GE's gead for its wind energy equipment does that, too.

In the ad, a boy runs up a seaside hill and captures a gust of wind in a jar. He carries it through fields and streets, even on a train, until he gets to a family gathering. There, he opens the jar, and the gust blows out the multitude of candles on his grandfather's birthday cake. Says the voice-over: "Capturing the wind and putting it to good use. Wind energy from GE."

The ad by BBDO, New York, is part of GE's series on "Ecomagination," a companywide initiative that includes plans to spend more than $1.5 billion annually by 2010 on eco-friendly research and development.