Wine for the Masses, Courtesy of the 'Average Guy'

When most people think of wine, they don't think of New Jersey. Or football. Or dirt. Gary Vaynerchuk wants to change all that. The die-hard New York Jets fan and director of the Wine Library, a liquor store in Springfield, N.J., is stripping wine of its stuffiness with his daily webcast, "Wine Library TV." Swilling, rating and using such descriptors as leather baseball glove, cat pee and vomit to characterize wines, Vaynerchuk has hooked an average of 20,000 fans a day on his webcast....Full Story
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