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College Basketball Coaches Don Designer Duds to Command Authority

While Louisville coach Rick Pitino can't predict the outcome of his team's March Madness match-ups, he has found a way to indirectly influence the games. "It comes down to the old cliche 'dress for success'," he says of his choice to wear a suit courtside. "It won't alter the outcome of the game but it does create an image of a significant business, and it teaches the players how to create the look of success for themselves." He's not alone. U.T. Coach Rick Barnes sports dark blue and gray... Full Story
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