Market Researcher Explores the Junk in People's Cars to Gather Consumption Information
Wearing latex gloves, Kelley Styring picks through the interior of a Chevrolet Malibu like a CSI technician searching for clues.The contents — every candy wrapper, napkin or torn-up plastic foam cup — is laid out on a sheet, logged and photographed as owner and paid volunteer Dennis Shaffier looks on. Passersby in the Northridge Fashion Center's garage glance nervously as if they'd come upon a crime scene.They haven't. Styring, a market researcher, is on a seven-city swing to study what people... Full Story
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