Inside the Black Friday Marketing Machine

Every year it seems we've paid more and more attention to Black Friday, the big retail sales day that occurs the day after Thanksgiving. By now, the image of mobs of determined consumers flooding retail stores has become as much a holiday tradition as turkey and tinsel. In reality, neither Black Friday nor Cyber Monday, the more recently created kick-off to online holiday shopping, is the biggest shopping day. But the period beginning around Thanksgiving does mark the start of an increase in...Full Story
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