Inside the Black Friday Marketing Machine

More Shopping-Themed Days

There are a number of times during the year we reserve for certain almost universal activities. Holidays are obvious but, in addition, activities such as spring cleaning or home improvement can be adopted and elevated by retailers and brands. I'd like to submit a few ideas for days to help spur our economy back to health. The benefiting industries could partner with retailers to create the excitement leading up to these selling events:

What: Construction Equinox

When: I propose two days. March 20 and Sept. 4, coinciding with the actual Equinox.

Why: The two days signal the beginning of the two biggest purchasing periods for construction and home improvement products and services.

What: Print Sunday

When: The last Sunday in May.

Why: Anticipating the end of the school year and the coming warm weather, consumers needing to source summer travel and activities fuel the biggest day for newspaper and magazine purchases of the year.

What: Dollar Friday

When: The Friday before the week containing the Fourth of July.

Why: In anticipation of celebrating our nation's birthday, the day is one of the largest sales days for grocery store chains, outdoor furniture and grill purchases.

You get the idea. The formula is simple: Take a single industry or complementing industries, add consumer value, market heavily and tap into our true national pastime: shopping.

The work is the opinion of the columnist and in no way reflects the opinion of ABC News.

Larry Woodard is president and CEO of Vigilante, a New York-based advertising agency that develops consumer-centric advertising campaigns. He is also chairman of the American Association of Advertising Agencies New York Council and the recipient of many prestigious industry awards, including two O'Toole Awards for Agency of the Year, the London International Award, Gold Effie, Telly, Mobius, Addy's and the Cannes Gold Lion. A blogger and a frequent public speaker, Woodard enjoys discussing the intersection of media, politics, entertainment and technology.

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