Coca-Cola has won a major victory in its long-standing battle with Pepsi to quench the thirsts of millions of American sports fans.
The Atlanta-based company announced Monday a new deal giving it exclusive vending rights for soda and water at 10 NASCAR racetracks including the Daytona International Speedway, home of the Daytona 500.
Pepsi had held the Daytona contract for 49 years.
This is just the latest in a decades-old fight between the two cola giants.
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