When Should Advertisers Bail on TV Shows?

When is a television show too controversial? That is a question constantly asked by advertisers, who at times must make the difficult and potentially risky decision to pull their sponsorship from a show. The choice is often a balancing act. No advertiser wants to be associated with a hateful show, but at the same time, an advertiser doesn't want to risk offending viewers by pulling their ads. Sometimes advertisers create firestorms with the content of their ads, but that's a different...Full Story
Commenting on this article is closed.