Jennifer Aniston picked up $10 million for shilling water. Sandra Bullock banked double that for selling George Lopez into reruns. Gisele Bundchen, Tyra Banks and Madonna all made millions cashing in on the most important asset they own: themselves.
"Celebrities are realizing that they themselves are the brand," says Ryan Schinman, an entertainment consultant who has negotiated corporate deals with hundreds of celebrities, including Madonna with Motorola and Jessica Simpson with DirecTV. "Any...Full Story