Nothing says cool, hip and exciting like a Ford.
Well, maybe not. But the U.S. carmaker is trying to change its image as it launches a new marketing campaign for a fuel-efficient, small car it hopes will help pull it out of a slump.
Ford has picked 100 everyday Americans who will test drive and live with the new Fiesta, a compact car aimed at competing with those made by Toyota and Honda. The 100 "young trendsetters," as Ford calls them, will share their opinions on all kinds of topics...Full Story