Poll: Holiday Spending


In addition to better-off Americans, spending plans are most robust among married people and those with children at home. Married people plan to spend an average of $1,315, compared with $765 among singles. And it's an average of $1,319 for those with children at home, compared with $928 among those without kids. Age also is a factor: Senior citizens plan to outspend 18- to 34-year-olds by $1,420 to $974.

Online buyers -- who tend to have higher incomes -- plan to outspend those who shop exclusively at traditional "brick and mortar" retailers, by $186. But while last year online buyers spurred the modest growth in projected spending, this year online and offline buyers plan to increase their spending apace.


As noted, the number of Americans planning to shop online this year is about the same it's been the past two years. And, notably, only two in 10 of those who'll shop online say they'll do all or most of their gift buying online; the bulk of Internet shoppers will do just some or only a little of their total holiday shopping online.

All told, nearly seven in 10 holiday shoppers plan to do no holiday shopping online this year. A quarter plan to get only some or a few of their gifts online and 6 percent say they'll do most of their buying online.


This ABC News poll was conducted by telephone Nov. 16-20, 2005, among a random national sample of 1,003 adults. The results have a three-point error margin. Sampling, data collection and tabulation by TNS of Horsham, Pa.

Click here for PDF version with full questionnaire and results.

ABC News polls can be found at ABCNEWS.com Click Here.

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