Nine Ways to Supermarket Savings

Call them store brands, call them private labels -- but whatever you do, don't call them "generics." It's a word that consumers often use to refer to low-priced products made directly by retailers -- like Target's Market Pantry Brand or Wal-Mart's Great Value Brand -- but the term makes store executives flinch, says retail expert Jim Hertel. Hertel, the managing partner of the Illinois-based consulting firm Willard Bishop, said that "generics" conjures unpleasant memories of an earlier...Full Story
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