Nine Ways to Supermarket Savings

Bottled Water


Stop & Shop
Store Brand, 24-Pack: $4.69
Poland Spring, 24-Pack: $5.49

Target
Store Brand, 24-Pack: $3.99
Poland Spring, 24-Pack: $5.49

Wal-Mart
Store Brand, 24-Pack: $3.98
Aquafina, 24-Pack: $4.98

Chocolate Chip Cookies


Target Store Brand Chocolate Chip Cookies

Stop & Shop
Store Brand, $2.59
Chips Ahoy, $2.50

Target
Store Brand, $1.99
Chips Ahoy, $2.54

Wal-Mart
Store Brand, $1.12
Chips Ahoy, $2.50

Macaroni & Cheese


Stop & Shop
Store Brand, $0.60
Kraft, $1

Target
Store Brand, $0.64
Kraft, $1

Wal-Mart
Store Brand, $0.50
Kraft, $0.50

Paper Towels


Stop & Shop
Store Brand, 8 Rolls: $7.49
Bounty Giant Rolls, 8 Rolls: $12.99

Target
Store Brand, 8 Rolls: $6.99
Bounty Giant Rolls, 8 Rolls: $10

Wal-Mart
Store Brand, 9 Rolls (3 Packages of 3 Rolls): $5.52
Bounty Basic Giant Rolls, 8 Rolls: $8.00

Peanut Butter*


Wal-Mart Brand Peanut Butter

Stop & Shop
Store Brand, 28 oz. jar: $3.49 or $0.12 per ounce
Skippy, 28 oz. jar: $3.79 or $0.14 per ounce

Target
Store Brand, 18 oz jar: $1.64 or $0.09 per ounce
Skippy, 16.3 oz jar: $2.09 or $0.13 per ounce

Wal-Mart
Store Brand, 18 oz: $1.64 or $0.09 per ounce
Skippy, 16.3 oz: $2.08 or $0.13 per ounce

*Since the Stop & Shop store brand peanut butter and the Stop & Shop Skippy peanut butter listed here come in significantly larger jars, we are using approximate per ounce price for comparison purposes.

Pasta Sauce


Stop & Shop
Store Brand: $1.50
Ragu: $2.50

Target
Store Brand: $1.17
Ragu: $1.79

Wal-Mart
Store Brand: $1.17
Ragu: $1.50

White Bread


Stop & Shop
Store Brand: $1.39
Wonder Bread: $3.19

Target
Store Brand: $1:49
Wonder Bread: $3.19

Wal-Mart
Store Brand: $1.42
Wonder Bread: $2:35

The Total Bill: Your Savings

While it might be tough to judge the value of what you buy at each store, Wal-Mart emerged as the clear winner when it came to prices. For all nine products, the total Wal-Mart tab for store brand goods was $23.62, with a larger bottle of apple juice (96 ounces) to boot. Meanwhile, when we compared a retailer's name brand goods to its store brand goods, Stop & Shop provided the largest savings -- the Stop & Shop items were a total of more than $13 cheaper than the store's name brand items.

The results:

Stop & Shop Store Brand: $28.41
Stop & Shop Name Brand: $41.67

Total Stop & Shop Store Brand Savings: $13.26

Target Store Brand: $26.62
Target Name Brand: $36.33

Total Target Store Brand Savings: $9.71

Wal-Mart Store Brand: $23.64
Wal-Mart Name Brand: $31.28

Total Wal-Mart Store Brand Savings: $7.64

With reports from ABC News' Scott Mayerowitz.

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