Bring Materials. Be sure you have plenty of business cards and other sales materials on hand. People who don't buy at this event may decide later they're interested in your product, so make it easy for them to find you. And be sure you have a Web site with contact and product information.
Create a follow-up strategy. What a huge waste to spend your time and money at one of these events and walk away with only a few contacts -- if any. And don't expect browsers to hang on to your business card. So keep a sign-up sheet nearby and ask exhibit visitors to share their email addresses so you can keep them up-to-date on promotions, products and upcoming events. Use the emails you collect to create an email marketing strategy.
The work is the opinion of the columnist and in no way reflects the opinion of ABC News.