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Silicon Insider: Why Google Can't Do Gmail in Europe

Let's Just Say It Has to Deal With Microsoft, McDonald's and the American Way

Mark my words: That's the fate already in store for Google in Europe … unless some other U.S. corporate bete noire can be found.

Google had better start hiring European attorneys, building a war chest and schmoozing bureaucrats, because the war has just begun. And the EU won't quit until Google, like Microsoft before it, is brought to heel.

This is the opinion of the columnist, and in no way reflects the opinion of ABC News.

Michael S. Malone is one of the nation's best-known technology writers. He has covered Silicon Valley and high-tech for more than 25 years, beginning with the San Jose Mercury News, as the nation's first daily high-tech reporter. His articles and editorials have appeared in such publications as The Wall Street Journal, the Economist and Fortune, and for two years he was a columnist for The New York Times. He was editor of Forbes ASAP, the world's largest-circulation business-tech magazine, at the height of the dot-com boom. Malone is the author or co-author of a dozen books, notably the best-selling "Virtual Corporation." Malone has also hosted three public television interview series, and most recently co-produced the celebrated PBS miniseries on social entrepreneurs, "The New Heroes." He has been the ABCNEWS.com Silicon Insider columnist since 2000.

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