Advertisers Embrace a Plus-Size Reality

Within the advertising industries, efforts to use larger models have met with spotty success. Earlier this year, an ad for Lane Bryant featuring a plus-size model in lingerie was rejected by television networks and branded as "too racy" (the Victoria's Secret ads are, of course, OK. You have my word on that and I would sign an affidavit).

The long-running, award-winning Dove campaign has its detractors, there is even a Facebook page for people who dislike the campaign. And even Gaultier's ad was criticized: Many people believe that Renn's recent weight loss no longer qualifies her to be a plus-size model.

Reality Will Soon Set In

I predict that nothing that has gone on in the past matters. I can't prove it but I believe the die is cast. Gen-Xers accepted body art, Millennials embrace it. More women behind the camera and in executive positions will result in a more accurate representation of the product and the buyer.

Function and common sense will ultimately temper vanity enough to usher in a new standard for advertising. Models will still be beautiful and idealized but closer to the reality.

This work is the opinion of the columnist and in no way reflects the opinion of ABC News.

Larry D. Woodard is president and CEO of Graham Stanley Advertising, a full-service advertising agency based in New York City. He is also chairman of the American Association of Advertising Agencies New York Council and the recipient of many prestigious industry awards, including two O'Toole Awards for Agency of the Year, the London International Award, Gold Effie, Telly, Mobius, Addy's and the Cannes Gold Lion. A blogger and a frequent public speaker, Woodard enjoys discussing the intersection of media, politics, entertainment and technology.

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