intro: The newest thing in marketing? Anything old. Edison-style light bulbs, Schwinn cruiser bikes, manual typewriters that go clack when you hit the keys, even ice cream novelties last licked when Fess Parker was on TV and wore a coonskin cap—all of these and more are hot.
Marian Berelowitz, editor and writer at JWT Intelligence, a trend-spotting group, cites two reasons:
Middle-aged people are buying products they associate with their youth—1960s-style portable record players made by...Full Story