Small businesses provide half of the jobs in our economy, so small-business development is a priority for the government, which guarantees loans totaling almost $18 billion to people like the Rosenbergs.
This family got lucky. Rosenberg put his sales skills to work marketing to the community, and business is great as Moolala marks its first anniversary.
"It has been phenomenal," he said. "We've far exceeded our plans. ... We'd like to expand and open more locations."
He says he is doing well enough to employ 15 people, sponsor a local Little League team, and will make even more money this year than he used to in sales. Others are coming in and out of work, looking to do the same.
"You've got to take chances, that's all I can say," said Rosenberg. "It may not work for everybody, but don't be afraid. Don't be afraid to think outside the box, because for us, it has worked."