Businesses Employ Marketing Tactics Around End of World


"I thought about making one for the fiscal cliff," Witter said about possible websites. "Everyone has these predictions of what's going to happen. It seems like people have lost interest."

Bart Centre, a retired retail executive who created Eternal Earth-Bound Pets, a hoax service that he said would care for your pets after a pet owner disappears because of "the rapture," no longer operates his site. He said he never intended to sell anything and only actually sold his atheist books on his website.

He shut down the business in March when the New Hampshire insurance authorities contacted him to see if he was conducting an insurance business. He explained it was not an insurance business and it never had a customer, being a joke.

"They said, 'Oh, ok, never mind,'" Centre said.

When asked if people have tried to inquire about his services related to the Mayan prediction, he said he would likely not survive end of the world, as described by the upcoming event.

"The Mayan calendar predicts total destruction," he said. "This is a non-issue this go-around."

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