How to Watch Out for Fake Sales

I read dozens of articles a week on consumer issues, my version of "continuing ed." There's always one that sticks out as most intriguing, and this past week it was a New York Times story by Stephanie Clifford about how J.C. Penney's new CEO hopes to improve the department store chain's fortunes by eliminating what he labeled "fake prices." Wow! This is the most directly I have ever heard a retailer speak of the pervasive practice of marking prices up so that you can mark them down. In...Full Story
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