Why would a cigarette company buy a firm that makes products to help smokers quit?
It's a question that's left many scratching their heads ever since reports surfaced that Reynolds American -- the no. 2 U.S. tobacco company and the maker of Camel, Kool and Winston cigarettes, among others -- is in talks to acquire Niconovum.
Niconovum, a Swedish company, makes nicotine gum and other nicotine replacement products designed to wean smokers off of cigarettes. It was founded in 2000 by Karl Olov...Full Story