Automakers have long known that cars aren't just a man's game. More than two-thirds of the new cars sold each year are bought by women; 8 out of 10 purchasing decisions are heavily and directly influenced by women.
But while that influence is old news, the way automakers are responding to it is in flux.
"The factors that divide men and women buyers have really grown together," says Margaret Brooks, a Chevrolet marketing manager. "If I went back 10 years ago, you would see much more of a...Full Story