"We know for sure," says Hubbard, "that our members do not choose one option over the other all the time. Our members spend about $11 billion every year to fly commercial." The look at every flight, he says, on a case-by-cases basis, then decide whether flying private is justified or not. To do so, their use their own internal software or a NBAA tool called 'TravelSense.'
If a company is sending Mr. Big (or Ms. Big) from New York to Chicago (this sounds suspiciously like someone we know), Hubbard says it may be most prudent to have them fly commercial, given the high number and frequency of flights. But if the Big man and his entire team need to go from Altoona to Shreveport, then on to Joplin, and return the same day to Altoona, a private jet may be not just the best option but the only one.