When the Right Chemistry is in Place, One Plus One Equals Big Box Office Hit
On-screen pairings are a fickle science. The right chemistry lulls audiences into buying even the most absurd plot lines. (Julia Roberts' hooker with a heart of gold in Pretty Woman comes to mind.) The wrong formulation (Bonfire of the Vanities, Gigli) guarantees box office lead.
While audiences may measure their favorite film duos with ineffable metrics like emotional resonance, even tears spilled, Tinseltown's bean-counters track performance in much more concrete terms: grosses.... Full Story
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