Marketing Expert Says Strategy -- and Free Publicity -- Is Effective
Using a clever strategy that has pit Christian readers against anti-censorship intellectuals, a new online bookstore has impressed some marketing experts with its enlightened approach.
Abunga.com -- a kind of Facebook meets prayer book -- touts itself as a "family friendly" Web site that allows its buyers to ban saucy books from their accounts. What's more, if enough customers block a certain book, the company removes it from the site altogether.
Just this month, the Knoxville, Tenn., site... Full Story
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