Retailers Try to Find the Right Balance Between the Grandmother and Trendy Looks
In recent years, as more middle-age women have tried to dress more youthfully, retailers have been flummoxed about how to respond. Most have floundered in their bid to attract those who don't want to dress like either their daughters or their mothers. The clothes that were pitched to the 40-plus set barely evolved, and the hotter styles threatened to leave many looking downright embarrassed. In their zeal to lure big-spending teens and twentysomethings, many stores seemed to forget that many... Full Story
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