Domino's Employee Video Taints Food and Brand

When videos of employees violating a host of public health laws hit the Internet and went viral, Domino's Pizza knew it was facing a public relations crisis capable of damaging its well-known and well-regarded brand in a matter of days. Through Twitter, blogs and YouTube, the videos had been viewed by millions of people, highlighting the power of social media to tarnish a 50-year-old brand virtually overnight. Domino's was the latest company to be on the wrong end of a "Twitter storm," a...Full Story
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