Protecting Harvard: Words to Sue By?

Is Harvard becoming the Nike of higher education? The sneaker giant built a mega-successful brand in part by trademarking a common, three-word phrase that initially had no overt connection to athletic footware: "Just do it." The most famous university in the world, meanwhile, is applying for trademark rights on phrases in which the tie-ins to Harvard are also less than obvious: "Managing yourself" and "The world's thinking." The university, as reported by the Boston Globe, already has...Full Story
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