For many wine aficionados, the mystique and romance of winemaking is irresistible. Each step in the process -- from the soil in which the grapes grow to the barrels in which they age -- adds a layer of flavor to the final product so that no two bottles of wine are ever truly alike. Or so they say.
One man, Fred Franzia, is trying to deflate these highbrow notions, and just so happens to be making a fortune in the process. Never mind the romance associated with wine. What Franzia sees in his...Full Story