$1.44 Dispute Reveals Billions at Stake in Online Customer Feedback

With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation. But how companies respond to online customer feedback, especially negative comments, can make all the difference. Take eBay seller Med Express Inc., which sued the online auction site and one of its customers who posted a negative comment about the company on eBay. The lawsuit—and a countersuit from...Full Story
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