To his hard-bodied disciples, Bikram Choudhury is a yoga rock star.
Bikram, who, like Madonna, tends to go by one name only, developed the original "hot yoga," a rigorous sequence of 26 poses performed over the course of 90 minutes in a room heated to a stifling 105 degrees.
Bikram Yoga is Eastern mind-over-body discipline meets Western obsession with fitness. A booming business. Bikram has made millions off the sweat of others.
Years ago, Bikram trademarked his name and copyrighted his...Full Story