Go Daddy Hopes Super Bowl Ads Are Risque Again


"They wouldn't be doing this for the seventh year if it didn't work for them," said Greyser. "These ads serve as a signature for the company."

While Go Daddy does not comment on its ad spending, the price tag for Go Daddy's two ads could be at least $6 million. According to Greyser Super Bowl ads average around $3 million per 30 second spot.

Parsons said once people learn about the company, the value from the company's products do the rest of the selling. He said Go Daddy's products, such as domain names and secure certificates, have better pricing than competitors like Symantec and include free customer support from "highly paid and tenured" employees in the U.S., every hour of the day, and seven days a week.

Even Parsons admits that the sex appeal of the ads is a bit of a non-sequitur to the actual business of domain name registrations.

"Domain names themselves can be as edgy as saw dust," said Parsons. "But we've attached a brand to it and the brand can be exciting in itself."

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