7-Eleven Launches Own, Private-Label Beer

For those times a Slurpee and Slim Jim just won't take the edge off, 7-Eleven customers will soon be able to partake of more adult offerings when the convenience store chain begins selling Game Day, a budget private-label beer. Sold in Lite and (the higher-alcohol-content) Ice varieties, Game Day will be sold in both 12 and 24 oz. cans and retail for $6.99 to $8.99 for a 12-pack, and $1.49 and $1.89 for a single. "American beer drinkers are seeking great-tasting beer at an affordable price,"...Full Story
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